The portable MBA in marketing
Charles D. Schewe ; Alexander Watson Hiam
| Year of publication: |
1998 ; 2. ed.
|
|---|---|
| Authors: | Schewe, Charles D. ; Hiam, Alexander |
| Publisher: |
New York, NY [u.a.] : Wiley |
| Subject: | Marketing |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XIV, 497 S. : graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Bibliography: p475-477. - Includes index. - Previous ed.: / by Alexander Hiam and Charles D. Schewe, 1992 1. Aufl. u.d.T.: Hiam, Alexander: The portable MBA in marketing |
| ISBN: | 0-471-19367-4 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004359702