The possibility of using search traffic information to explore consumer product attitudes and forecast consumer preference
Seung-Pyo Jun; Do-Hyung Park; Jaeho Yeom
| Year of publication: |
2014
|
|---|---|
| Authors: | Jun, Seung-pyo ; Park, Do-hyung ; Yeom, Jaeho |
| Published in: |
Technological forecasting & social change : an international journal. - Amsterdam : Elsevier, ISSN 0040-1625, ZDB-ID 280700-2. - Vol. 86.2014, p. 237-253
|
| Subject: | Search traffic | Google Insights | Big data | Consumer attitude | Attribute in selection | Demand forecasting | Consumer search index | Konsumentenverhalten | Consumer behaviour | Suchmaschine | Search engine | Big Data |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010479614