A study of the method using search traffic to analyze new technology adoption
Seung-Pyo Jun; Jaeho Yeom; Jong-Ku Son
| Year of publication: |
2014
|
|---|---|
| Authors: | Jun, Seung-pyo ; Yeom, Jaeho ; Son, Jong-ku |
| Published in: |
Technological forecasting & social change : an international journal. - Amsterdam : Elsevier, ISSN 0040-1625, ZDB-ID 280700-2. - Vol. 81.2014, p. 82-95
|
| Subject: | New technology adoption | Search traffic | Google trends | Brand search | ARIMA | Time series decomposition method | Innovationsdiffusion | Innovation diffusion | Theorie | Theory | Zeitreihenanalyse | Time series analysis | Konsumentenverhalten | Consumer behaviour | Innovationsakzeptanz | Innovation adoption | Suchmaschine | Search engine |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010403274