The preference-driven lead user method for new product development : a comprehensive way to stimulate innovations with internal and external sources

Alexander Sänn ; with a foreword by Univ.-Prof. Dr. rer. pol. habil. Daniel Baier

Year of publication:	[2017]
Authors:	Sänn, Alexander
Other Persons:	Baier, Daniel (preface)
Institutions:	Springer Fachmedien Wiesbaden (publisher)
Publisher:	Wiesbaden : Springer Gabler
Subject:	Lead user \| Produktentwicklung \| New product development \| Innovationsmanagement \| Innovation management \| Konsumentenpräferenzen \| Consumer preferences \| Deutschland \| Germany \| Lead User \| Produktgestaltung \| Kunde \| Präferenz
Description of contents:	Table of Contents [gbv.de] ; Description [deposit.dnb.de]

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