The preference-driven lead user method for new product development : a comprehensive way to stimulate innovations with internal and external sources
Alexander Sänn ; with a foreword by Univ.-Prof. Dr. rer. pol. habil. Daniel Baier
| Year of publication: |
[2017]
|
|---|---|
| Authors: | Sänn, Alexander |
| Other Persons: | Baier, Daniel (preface) |
| Institutions: | Springer Fachmedien Wiesbaden (publisher) |
| Publisher: |
Wiesbaden : Springer Gabler |
| Subject: | Lead user | Produktentwicklung | New product development | Innovationsmanagement | Innovation management | Konsumentenpräferenzen | Consumer preferences | Deutschland | Germany | Lead User | Produktgestaltung | Kunde | Präferenz |
| Description of contents: | Table of Contents [gbv.de] ; Description [deposit.dnb.de] |
Erscheint auch als (Online-Ausgabe):
Sänn, Alexander *1983-*. The Preference-Driven Lead User Method for New Product Development. - Wiesbaden : Springer Gabler, 2017. - Online-Ressource (XXII, 235 p. 20 illus, online resource)
Persistent link: https://www.econbiz.de/10011619448