The relative values of big data analytics versus traditional marketing analytics to firm innovation : an empirical study
Colin C.J. Cheng, Eric C. Shiu
| Year of publication: |
2023
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|---|---|
| Authors: | Cheng, Colin C. J. ; Shiu, Eric |
| Published in: |
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group. - Amsterdam : Elsevier, ISSN 0378-7206, ZDB-ID 432134-0. - Vol. 60.2023, 7, p. 1-18
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| Subject: | Big data analytics | Exploitation | Exploration | Innovation strategy | New product development performance | Traditional marketing analytics | Big Data | Big data | Innovationsmanagement | Innovation management | Produktentwicklung | New product development | Data Mining | Data mining | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.im.2023.103839 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014434724