The relevance of interaction choice : customer preferences and willingness to pay

Niklas Barwitz

Year of publication:	2020
Authors:	Barwitz, Niklas
Published in:	Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 53.2020, p. 1-19
Subject:	Choice-based conjoint \| Interaction choice \| Multichannel \| Willingness to pay \| Zahlungsbereitschaftsanalyse \| Konsumentenverhalten \| Consumer behaviour \| Conjoint-Analyse \| Conjoint analysis \| Diskrete Entscheidung \| Discrete choice \| Präferenztheorie \| Theory of preferences \| Experiment

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