The retail value proposition : crafting unique experiences at compelling prices
Kyle B. Murray
| Year of publication: |
c2013
|
|---|---|
| Authors: | Murray, Kyle B. |
| Institutions: | Canadian Electronic Library (Firm) (contributor) |
| Publisher: |
Toronto [Ont.] : University of Toronto Press |
| Subject: | Einzelhandel | Retail trade | Beziehungsmarketing | Relationship marketing |
| Description of contents: |
Whether you are an aspiring merchant or an industry veteran, this book's strategic framework will help you build a solid foundation for your business in today's ever-evolving retail marketplace
|
| Extent: | Online-Ressource (1 electronic text (xvii, 225 p.)) ill., digital file |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Access restricted to authorized users and institutions Issued as part of the Canadian Electronic Library. Canadian publishers collection Includes bibliographical references and index Mode of access: World Wide Web Also available in print version. |
| ISBN: | 978-1-4426-4363-5 ; 978-1-4426-9648-8 ; 978-1-4426-4363-5 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012677139