The robustness of hierarchical Bayes conjoint analysis under alternative measurement scales
| Year of publication: |
2004
|
|---|---|
| Authors: | Park, Chan Su |
| Published in: |
Journal of Business Research. - Elsevier, ISSN 0148-2963. - Vol. 57.2004, 10, p. 1092-1097
|
| Publisher: |
Elsevier |