The robustness of hierarchical Bayes conjoint analysis under alternative measurement scales
| Year of publication: |
2004
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|---|---|
| Authors: | Park, Chan Su |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 1897731. - Vol. 57.2004, 10, p. 1092-1097
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