The role of brand image in forming airlines passengers' purchase intention : study of Iran aviation industry
Majid Mohammad Shafiee, Ali Sanayei, Arash Shahin and Hossein Rezaei Dolatabadi
| Year of publication: |
2014
|
|---|---|
| Authors: | Shafiee, Majid Mohammad ; Sanayei, Ali ; Shahin, Arash ; Dolatabadi, Hossein Rezaei |
| Published in: |
International journal of services and operations management. - Olney : Inderscience, ISSN 1744-2370, ZDB-ID 2186492-5. - Vol. 19.2014, 3, p. 360-376
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| Subject: | brand | brand image | purchase intention | aviation industry | Markenimage | Brand image | Iran | Konsumentenverhalten | Consumer behaviour | Fluggesellschaft | Airline | Luftverkehr | Air transport | Luftfahrtindustrie | Aerospace industry | Markenführung | Brand management | Passagierluftverkehr | Air passenger transport | Kaufentscheidung | Purchase decision |