The role of brand management in emerging markets
Year of publication: |
2014
|
---|---|
Authors: | Kasemsap, Kijpokin |
Published in: |
Strategic marketing in fragile economic conditions. - Hershey, Pa. : Business Science Reference, ISBN 978-1-4666-6232-2. - 2014, p. 167-184
|
Subject: | Markenführung | Brand management | Schwellenländer | Emerging economies |
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