The role of brands in a service-dominated world
Year of publication: |
2007
|
---|---|
Authors: | Klaus, Philipp ; Maklan, Stan |
Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1350-231X, ZDB-ID 2098132-6. - Vol. 15.2007/08, 2, p. 115-122
|
Subject: | Dienstleistungsmarketing | Services marketing | Markenführung | Brand management | Dienstleistungsqualität | Service quality |
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