The Role of Direction of Comparison, Attribute-Based Processing, and Attitude-Based Processing in Consumer Preference
| Year of publication: |
1999
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|---|---|
| Authors: | Mantel, Susan Powell ; Kardes, Frank R. |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Chicago, Ill : Univ. of Chicago Press, ISSN 0093-5301, ZDB-ID 1886861. - Vol. 25.1999, 4, p. 335-352
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