The role of ethical perceptions in consumers' participation and value co-creation on sharing economy platforms
Waqar Nadeem, Mari Juntunen, Nick Hajli, Mina Tajvidi
| Year of publication: |
2021
|
|---|---|
| Authors: | Nadeem, Waqar ; Juntunen, Mari ; Hajli, Nick ; Tajvidi, Mina |
| Subject: | Sharing economy | Marketing ethics | Value co-creation | Service dominant logic | Kundenintegration | Customer integration | Share Economy | Betriebliche Wertschöpfung | Value creation | Ethik | Ethics | Konsumentenverhalten | Consumer behaviour | Service-Dominant Logic | Service-dominant logic | Marketingtheorie | Marketing theory | Unternehmensethik | Business ethics | Beziehungsmarketing | Relationship marketing |
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