The role of perceived usefulness and annoyance on programmatic advertising : the moderating effect of Internet user privacy and cookies
Estela Núnez-Barriopedro, Pedro Cuesta-Valiño and Sara Mansori-Amar
| Year of publication: |
2023
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|---|---|
| Authors: | Núnez-Barriopedro, Estela ; Cuesta-Valiño, Pedro ; Mansori-Amar, Sara |
| Published in: |
Corporate communications : an international journal. - Bradford : Emerald, ISSN 1758-6046, ZDB-ID 2029376-8. - Vol. 28.2023, 2, p. 311-324
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| Subject: | Cookies | Digital marketing | Internet usage | Perceived annoyance | Perceived usefulness | PLS-SEM model | Privacy | Programmatic advertising | Usability | Datenschutz | Data protection | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour | Internet | Werbung | Advertising | Mediennutzung | Media usage | Internetnutzung |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/CCIJ-03-2022-0033 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014288224