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The role of presentation order in consumer choice : the abrupt disparity effect

Kivilcim Dogerlioglu-Demir, Cenk Koçaş, Nilsah Cavdar Aksoy
Year of publication:
2023
Authors: Dogerlioglu-Demir, Kivilcim ; Koçaş, Cenk ; Aksoy, Nilsah Cavdar
Subject: Abrupt disparity effect | Contrast effect | Habituation | Presentation order | Product line | Konsumentenverhalten | Consumer behaviour
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