The role of regulatory fit in virtual brand communities
Yonggui Wang, Shuang (Sara) Ma, Dahui Li
| Year of publication: |
May 2017
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|---|---|
| Authors: | Wang, Yonggui ; Ma, Shuang ; Li, Dahui |
| Published in: |
Journal of electronic commerce research : JECR. - Long Beach, Calif. : Univ., ISSN 1938-9027, ZDB-ID 2136755-3. - Vol. 18.2017, 2, p. 124-137
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| Subject: | Virtual brand communities | Regulatory fit | Regulatory focus | Brand self-congruence | Social Web | Social web | Markenführung | Brand management | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011669616