The role of regulatory focus and self-view in "green" advertising message framing

Ioannis Kareklas, Jeffrey R. Carlson, and Darrel D. Muehling

Year of publication:	2012
Authors:	Kareklas, Ioannis ; Carlson, Jeffrey R. ; Muehling, Darrel D.
Published in:	Journal of advertising : official publication of the American Academy of Advertising. - Philadelphia, Pa. : Taylor & Francis, ISSN 0091-3367, ZDB-ID 435192-7. - Vol. 41.2012, 4, p. 25-39
Subject:	Werbewirkung \| Advertising effects \| Öko-Marketing \| Green marketing \| Werbung \| Advertising \| Persönlichkeitsmerkmal \| Personality trait \| Umweltbewusstsein \| Environmental consciousness \| USA \| United States

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