The Role of Relational Information Processes and Technology Use in Customer Relationship Management
| Year of publication: |
2005
|
|---|---|
| Authors: | Jayachandran, Satish ; Sharma, Subhash ; Kaufman, Peter ; Raman, Pushkala |
| Published in: |
Journal of marketing. - Chicago, Ill : Publications Group of the American Marketing Association, ISSN 0022-2429, ZDB-ID 2183183. - Vol. 69.2005, 4, p. 177-192
|