The role of the hedonistic and utilitarian quality dimensions in enhancing user satisfaction in mobile banking
Year of publication: |
2022
|
---|---|
Authors: | Rejman Petrović, Dragana ; Nedeljković, Ivana ; Marinković, Veljko |
Subject: | Hedonistic dimension | Intention to use | Mobile banking | Satisfaction | Utilitarian dimension | WOM | Kundenzufriedenheit | Customer satisfaction | Electronic Banking | Electronic banking | Utilitarismus | Utilitarianism | Innovationsakzeptanz | Innovation adoption | Dienstleistungsqualität | Service quality | Mobile Business | Mobile business | Mobilkommunikation | Mobile communications |
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