The service-dominant logic revisited : the role of purchase frequency in changing the dynamics of value co-creation
Jairo Salas-Paramo, Diana Escandon-Barbosa, Maria del Carmen Alarcón-Del Amo and Josep Rialp-Criado
| Year of publication: |
2021
|
|---|---|
| Authors: | Salas-Paramo, Jairo ; Escandon-Barbosa, Diana ; Alarcón-Del Amo, Maria del Carmen ; Rialp Criado, Josep |
| Published in: |
International journal of business environment : IJBE. - [Olney, Bucks.] : Inderscience Enterprises Ltd., ISSN 1740-0597, ZDB-ID 2251589-6. - Vol. 12.2021, 4, p. 389-409
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| Subject: | altruism | car industry | consumer company identification | fashion industry | involvement | moderation effects | multi-group | pro-social behaviour | service dominant-logic | social identity theory | value co-creation | Service-Dominant Logic | Service-dominant logic | Kundenintegration | Customer integration | Betriebliche Wertschöpfung | Value creation | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Mode | Fashion | Altruismus | Altruism | Kfz-Industrie | Automotive industry | Bekleidungsindustrie | Clothing industry | Soziales Verhalten | Social behaviour |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJBE.2021.118567 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012694594