The sound of branding : an analysis of the initial phonemes of popular brand names
Abhishek Pathak, Carlos Velasco, Charles Spence
| Year of publication: |
2020
|
|---|---|
| Authors: | Pathak, Abhishek ; Velasco, Carlos ; Spence, Charles |
| Published in: |
The journal of asset management. - Basingstoke : Palgrave Macmillan, ISSN 1470-8272, ZDB-ID 2209717-X. - Vol. 27.2020, 3, p. 339-354
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| Subject: | K effect | Phonemes | Brand names | Naming conventions | Phonetic symbolism | Sound branding | Markenführung | Brand management | Markenartikel | Brand | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Marketingmanagement | Marketing management | Werbemusik | Advertising music | Sprache | Language |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1057/s41262-019-00183-5 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012298801