The sponsorship performance cycle : longitudinal evidence of sponsors' contribution to Formula One team achievement
Joe B. Cobbs, Jonathan A. Jensen, B. David Tyler
| Year of publication: |
2022
|
|---|---|
| Authors: | Cobbs, Joe B. ; Jensen, Jonathan A. ; Tyler, B. David |
| Subject: | Alliances | Longitudinal | Resource management | Resource-based view | Sponsorship | Sport marketing | Sponsoring | Ressourcenorientierter Ansatz | Sportmarketing | Sports marketing | Strategische Allianz | Strategic alliance | Arbeitsgruppe | Team |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JBIM-06-2020-0299 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012797122