The squeaky wheel gets the grease : an empirical analysis of customer voice and firm intervention on Twitter
Liye Ma; Baohong Sun; Sunder Kekre
| Year of publication: |
2015
|
|---|---|
| Authors: | Ma, Liye ; Sun, Baohong ; Kekre, Sunder |
| Published in: |
Marketing science. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 34.2015, 5, p. 627-645
|
| Subject: | service intervention | social media | microblogging | word of mouth | customer relationship | hidden Markov model | choice model | Social Web | Social web | Beziehungsmarketing | Relationship marketing | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour | Markov-Kette | Markov chain |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011372817