The strategy for enhancing consumer intention to dine at green restaurants : three-phase decision-making model
Year of publication: |
May-June 2017
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Authors: | Chen, Cheng-Ta ; Lee, Wen-Hwa ; Chang, Ya-Yuan ; Cheng, Ching-Chan |
Published in: |
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence. - Abingdon, Oxfordshire : Routledge, ISSN 1478-3363, ZDB-ID 2101779-7. - Vol. 28.2017, 5/6, p. 614-632
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Subject: | green restaurants | consumer intentions | SEM | DEMATEL | QFD | Konsumentenverhalten | Consumer behaviour | Gastronomie | Restaurant industry | Umweltbewusstsein | Environmental consciousness | Öko-Produkt | Sustainable product | Qualitätsmanagement | Quality management | Öko-Marketing | Green marketing |
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