The time-harried shopper: Exploring the differences between maximizers and satisficers
| Year of publication: |
2009
|
|---|---|
| Authors: | Chowdhury, Tilottama ; Ratneshwar, S. ; Mohanty, Praggyan |
| Published in: |
Marketing Letters. - Springer. - Vol. 20.2009, 2, p. 155-167
|
| Publisher: |
Springer |
| Subject: | Consumer decision making | Maximizing trait | Time pressure | Browsing behavior | Assortment size |
| Extent: | text/html |
|---|---|
| Type of publication: | Article |
| Source: |
Persistent link: https://www.econbiz.de/10005716530