The trajectory touchpoint technique : a deep dive methodology for service innovation
Lynn Sudbury-Riley, Philippa Hunter-Jones, Ahmed Al-Abdin, Daniel Lewin, and Mohabir Vic Naraine
| Year of publication: |
2020
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|---|---|
| Authors: | Sudbury-Riley, Lynn ; Hunter-Jones, Philippa ; Al-Abdin, Ahmed ; Lewin, Daniel ; Naraine, Mohabir Vic |
| Published in: |
Journal of service research. - London : Sage Periodicals Press, ISSN 1552-7379, ZDB-ID 2020788-8. - Vol. 23.2020, 2, p. 229-251
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| Subject: | service design | design science research | service innovation | S-D logic | service experience | Dienstleistungsinnovation | Service innovation | Innovation | Dienstleistung | Services | Service-Dominant Logic | Service-dominant logic | Dienstleistungssektor | Service industry | Wissenschaftliche Methode | Scientific method | Dienstleistungsmarketing | Services marketing | Dienstleistungsmanagement | Service management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/1094670519894642 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10012216648