The ugly side of customer management : consumer reactions to firm-initiated contract terminations

Anke Lepthien, Dominik Papies, Michel Clement, Valentyna Melnyk

Year of publication:	December 2017
Authors:	Lepthien, Anke ; Papies, Dominik ; Clement, Michel ; Melnyk, Valentyna
Published in:	International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 34.2017, 4, p. 829-850
Subject:	Customer management \| Customer demarketing \| Fairness \| CLV \| Beziehungsmarketing \| Relationship marketing \| Konsumentenverhalten \| Consumer behaviour \| Kundenwert \| Customer value \| Marketingmanagement \| Marketing management

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