The ultimate book of business brands : insights from the world's 50 greatest brands
Year of publication: |
1999
|
---|---|
Authors: | Dearlove, Des ; Crainer, Stuart |
Publisher: |
Dover, N.H. [u.a.] : Capstone |
Subject: | Markenartikel | Produktpolitik | Fallstudiensammlung |
Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
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The ultimate book of business brands : insights from the world's 50 greatest brands
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