The use of loyalty-cards databases: Differences in regular price and discount sensitivity in the brand choice decision between card and non-card holders
| Year of publication: |
2008
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|---|---|
| Authors: | Cortiñas, Mónica ; Elorz, Margarita ; Múgica, José Miguel |
| Published in: |
Journal of retailing and consumer services. - London [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 12043850. - Vol. 15.2008, 1, p. 52
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