The use of big data in corporate communication

Christian Wiencierz and Ulrike Röttger

Year of publication:	2017
Authors:	Wiencierz, Christian ; Röttger, Ulrike
Published in:	Corporate communications : an international journal. - Bingley : Emerald Publishing Limited, ISSN 1356-3289, ZDB-ID 1334346-4. - Vol. 22.2017, 3, p. 258-272
Subject:	Public relations \| Marketing communications \| Corporate communications \| Big data \| Systematic review \| Öffentlichkeitsarbeit \| Big Data \| Marketingmanagement \| Marketing management

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