The use of electrodermal activity (EDA) measurement to understand consumer emotions : a literature review and a call for action
Delphine Caruelle, Anders Gustafsson, Poja Shams, Line Lervik-Olsen
| Year of publication: |
2019
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|---|---|
| Authors: | Caruelle, Delphine ; Gustafsson, Anders ; Shams, Poja ; Lervik-Olsen, Line |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 104.2019, p. 146-160
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| Subject: | Electrodermal activity | Customer experience | Emotion | Physiological measurement | Arousal | Konsumentenverhalten | Consumer behaviour | Messung | Measurement | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2019.06.041 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012104948