The Use of expectancy theory models for market segmentation
Andrew A. Mitchell
| Year of publication: |
1974
|
|---|---|
| Authors: | Mitchell, Andrew Alexander |
| Publisher: |
[University Park, Pa.] : College of Business Administration, Pa. State Univ. |
| Extent: | 53 S. ; 4-o |
|---|---|
| Series: | Working Series in marketing research ; Nr. 25 |
| Type of publication: | Book / Working Paper |
| Source: |
Persistent link: https://www.econbiz.de/10004647538