The use of focus groups for idea generation : the effects of group size, acquaintanceship, and moderator on response quantity and quality
Edward F. Fern
| Year of publication: |
2007
|
|---|---|
| Authors: | Fern, Edward F. |
| Published in: |
Fundamentals of marketing research ; Vol. 2. - Los Angeles, Calif. [u.a.] : SAGE Publ.. - 2007, p. 3-28
|
| Subject: | Marktforschung | Market research | Befragung | Interview | Kreativität | Creativity |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003539042