The use of mobile technologies in physical stores : the case of fashion retailing
Patsy Perry, Anthony Kent, and Francesca Bonetti
| Year of publication: |
2019
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|---|---|
| Authors: | Perry, Patsy ; Kent, Anthony ; Bonetti, Francesca |
| Published in: |
Exploring omnichannel retailing : common expectations and diverse realities. - Cham, Switzerland : Springer, ISBN 978-3-319-98272-4. - 2019, p. 169-195
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| Subject: | Mode | Fashion | Textilhandel | Textile distribution | Mobilkommunikation | Mobile communications | Einzelhandel | Retail trade | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.1007/978-3-319-98273-1_8 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011954549