The use of social media in different phases of the new product development process : a systematic literature review

Runyue Han, Julia Brennecke, Dhruba Borah and Hugo K. S. Lam

Year of publication:	2025
Authors:	Han, Runyue ; Brennecke, Julia ; Borah, Dhruba ; Lam, Hugo K. S.
Published in:	R & D management. - Oxford : Wiley-Blackwell, ISSN 1467-9310, ZDB-ID 2016955-3. - Vol. 55.2025, 1, p. 108-126
Subject:	Social Web \| Social web \| Bibliometrie \| Bibliometrics \| Produktentwicklung \| New product development \| Innovation \| Online-Marketing \| Internet marketing

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