The value of knowing what customers really want : the impact of salesperson ability to read non-verbal cues of affect on service quality
Nancy M. Puccinelli; Susan A. Andrzejewski; Ereni Markos; Tracy Noga; Scott Motyka
| Year of publication: |
2013
|
|---|---|
| Authors: | Puccinelli, Nancy M. ; Andrzejewski, Susan A. ; Markos, Ereni ; Noga, Tracy ; Motyka, Scott |
| Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 29.2013, 3/4, p. 356-373
|
| Subject: | Konsumentenverhalten | Consumer behaviour | Verkaufspersonal | Salespeople | Sensitivitätsanalyse | Sensitivity analysis | Dienstleistungsqualität | Service quality | Einzelhandel | Retail trade |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009761873