The value of ambient communication from a consumer perspective
Sara Rosengren, Erik Modig and Micael Dahlén
| Year of publication: |
2015
|
|---|---|
| Authors: | Rosengren, Sara ; Modig, Erik ; Dahlén, Micael |
| Published in: |
Journal of marketing communications. - Abingdon : Taylor & Francis, ISSN 1352-7266, ZDB-ID 1317851-9. - Vol. 21.2015, 1, p. 20-32
|
| Subject: | ambient communication | advertising value | consumer case | communication effects | nontraditional advertising | Konsumentenverhalten | Consumer behaviour | Kommunikation | Communication | Werbewirkung | Advertising effects | Werbung | Advertising | Marketingmanagement | Marketing management |
| Extent: | Ill. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010514630