The value of value: Further excursions on the meaning and role of customer value
| Year of publication: |
2011
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|---|---|
| Authors: | Gallarza, Martina G. ; Gil‐Saura, Irene ; Holbrook, Morris B. |
| Published in: |
Journal of consumer behaviour : an international research review. - Chichester : Wiley, ISSN 1472-0817, ZDB-ID 21943771. - Vol. 10.2011, 4, p. 179-192
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