The way brands work : consumers' understanding of the creation and usage of brands

Jon Bertilsson

Year of publication:	2009
Authors:	Bertilsson, Jon
Publisher:	Lund: Business Press
Subject:	Markenartikel \| Brand \| Markenführung \| Brand management \| Markenimage \| Brand image \| Konsumentenverhalten \| Consumer behaviour \| Soziale Gruppe \| Social group \| Sozialer Status \| Social status \| Social Web \| Social web \| Schweden \| Sweden
Description of contents:	Table of Contents [gbv.de]

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