The windfall gain effect : using a surprise discount to stimulate add-on purchases
Esther L. Kim, Sarah Tanford
| Year of publication: |
2021
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|---|---|
| Authors: | Kim, Esther L. ; Tanford, Sarah |
| Published in: |
International journal of hospitality management. - Amsterdam [u.a.] : Elsevier, ISSN 0278-4319, ZDB-ID 1074264-5. - Vol. 95.2021, p. 1-9
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| Subject: | Hedonic value | Impulse buying | Surprise discount | Unplanned purchase | Utilitarian value | Windfall gain | Konsumentenverhalten | Consumer behaviour | Marktlagengewinn | Windfall gains | Hedonischer Preisindex | Hedonic price index | Theorie | Theory | Diskontierung | Discounting |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ijhm.2021.102918 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012547729