Theoretical Papers - Modelling advertising budgeting and allocation decisions using modified multinomial logit market share models
| Year of publication: |
1998
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|---|---|
| Authors: | Mesak, H.I. ; Means, T.L. |
| Published in: |
Journal of the Operational Research Society : OR. - Basingstoke, Hampshire : Palgrave, ISSN 0030-3623, ZDB-ID 7160331. - Vol. 49.1998, 12, p. 1260-1269
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