Theoretical Papers - Optimal advertising pulsation policies: A dynamic programming approach
| Year of publication: |
2001
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|---|---|
| Authors: | Mesak, H.I. ; Zhang, H. |
| Published in: |
Journal of the Operational Research Society : OR. - Basingstoke, Hampshire : Palgrave, ISSN 0030-3623, ZDB-ID 7160331. - Vol. 52.2001, 11, p. 1244-1255
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