Theorizing with managers to bridge the theory-praxis gap : foundations for a research tradition
Year of publication: |
2017
|
---|---|
Authors: | Brodie, Roderick J. ; Nenonen, Suvi ; Peters, Linda D. ; Storbacka, Kaj |
Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 51.2017, 7/8, p. 1173-1177
|
Subject: | Theory-practice gap | Abductive reasoning | Collaborative theorizing | Pragmatic realism | Forschung | Research | Führungskräfte | Managers | Stiftung | Foundation | Brücke | Bridge |
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