Theorizing with managers to bridge the theory-praxis gap : foundations for a research tradition
Roderick J. Brodie, Suvi Nenonen, Linda D. Peters and Kaj Storbacka
| Year of publication: |
2017
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|---|---|
| Authors: | Brodie, Roderick J. ; Nenonen, Suvi ; Peters, Linda D. ; Storbacka, Kaj |
| Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 51.2017, 7/8, p. 1173-1177
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| Subject: | Theory-practice gap | Abductive reasoning | Collaborative theorizing | Pragmatic realism | Theorie | Theory | Theorie-Praxis-Verhältnis | Theory-practice divide | Wissenschaftliche Methode | Scientific method | Organisationsforschung | Organizational research |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/EJM-03-2017-0175 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011725654