Thinking strategically about pricing decisions
Year of publication: |
2010
|
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Authors: | Piercy, Nigel ; Cravens, David W. ; Lane, Nikala |
Published in: |
Journal of business strategy. - Bingley : Emerald, ISSN 0275-6668, ZDB-ID 605131-5. - Vol. 31.2010, 5, p. 38-48
|
Subject: | Preismanagement | Pricing strategy | Strategisches Management | Strategic management |
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