Three essays on digital and non-digital transformations in business-to-business markets
Franziska M. Bongers ; Jan Hendrik Schumann, Dirk Totzek
| Year of publication: |
Dezember 2020
|
|---|---|
| Authors: | Bongers, Franziska M. |
| Other Persons: | Schumann, Jan Hendrik (degree supervisor) ; Totzek, Dirk (degree supervisor) |
| Publisher: |
Passau |
| Subject: | business-to-business | digitalization | customization | digital services | digital sales channels | customer solutions | Digitalisierung | Digitization | B-to-B-Marketing | Business-to-business marketing | Electronic Commerce | E-commerce | Lieferantenmanagement | Supplier relationship management | Beziehungsmarketing | Relationship marketing | Vertriebsweg | Distribution channel | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Online-Marketing | Internet marketing | Digitale Güter | Digital goods |
freely available