Time for a marketing curriculum overhaul : developing a digital-first approach
Andrew J. Rohm, Matthew Stefl, and Julian Saint Clair
| Year of publication: |
2019
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|---|---|
| Authors: | Rohm, Andrew J. ; Stefl, Matthew ; Saint Clair, Julian |
| Published in: |
Journal of marketing education : JME. - Thousand Oaks, Calif. : Sage, ISSN 1552-6550, ZDB-ID 2020298-2. - Vol. 41.2019, 1, p. 47-59
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| Subject: | digital marketing | online marketing | marketing education | curriculum development | project-based learning | PBL | experiential learning | 4Cs | transdisciplinary education | M-School | Lehrplan | Curriculum | Online-Marketing | Internet marketing | Betriebswirtschaftsstudium | Graduate business education | Marketing | E-Learning | E-learning | Lernprozess | Learning process | Führungskräfteentwicklung | Leadership development | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/0273475318798086 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10012008110