Time orientation and attitudes toward advertising in a high-context culture : an empirical study of Macau
Erdener Kaynak; Ali Kara; Clement S. F. Chow
| Year of publication: |
2013
|
|---|---|
| Authors: | Kaynak, Erdener ; Kara, Ali ; Chow, Clement S. F. |
| Published in: |
Journal of Asia Pacific business. - Philadelphia, Pa. : Routledge, Taylor & Francis Group, ISSN 1059-9231, ZDB-ID 1305579-3. - Vol. 14.2013, 2, p. 88-106
|
| Subject: | advertising attitudes | high-context culture | Macau | consumer orientation | Structural Equation Model | Werbung | Advertising | Konsumentenverhalten | Consumer behaviour | Strukturgleichungsmodell | Structural equation model | Kulturelle Identität | Cultural identity | Werbewirkung | Advertising effects | Nationalkultur | National culture |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009754677